Rabbit Hole Pepper Co. specializes in hot pepper products, requiring a versatile and distinctive brand identity. The design challenge was to develop a visual system that ensures instant recognition and cohesion across multiple product lines. The solution focused on creating a bold, memorable logo paired with a flexible color palette and typography that adapts seamlessly to different packaging styles. This approach maintains brand consistency while allowing for unique expressions tailored to each product, reinforcing Rabbit Hole Pepper Co.'s presence in a competitive market.
